Business Modelling

Business model innovation means re-designing the blueprint by which a company does business. Business modelling has become a core activity for most businesses – both for re-modelling existing businesses and also for new ventures and startups.


Business model innovation is now considered to be the primary source of long-term competitive advantage. The ability to understand and develop business models is thus compulsory in a wide range of management roles.


This seminar is aimed at anyone with customer-facing business responsibilities such as business development managers, business unit leaders and innovation and product managers. It explains common business model representations and shows how they are crucial to business development. The participants can judge the need for business model innovation in their own organizations.


The seminar covers the following topics:

  • What is a business model and why is it important?
  • Building a business model
  • A commonly-used template: the Business Model Canvas
  • More advanced templates
  • Value networks
  • Examples from various sectors